Gifting during the festive season remains to be a key purchase occasion for Johnnie Walker due to the brands’ premium-ness and strong association with gifting. This 2022 Festive season, Johnnie Walker takes “Bold Steps for Big Flavor” as we communicate our whiskies flavor credentials to drive whisky desire and demonstrate why Johnnie Walker is the best gift during the festive season.
This year, we are introducing a new range of more sustainably packaged limited edition gift packs that not only unleashes our key brand assets in a modern and vibrant way, elevating the Johnnie Walker gifting experience, but is also in-line with Society 2030: Spirit of Progress which is Diageo’s 10-year action plan to help create a more inclusive and sustainable world.
This is our commitment to grow as a business in the right way from grain to glass. We are dedicated to promoting a positive role for alcohol, championing inclusion & diversity, and lastly, preserving the environment and resources on which our long-term success depends on.
Johnnie Walker 2022 Festive Gift Pack inclusions:
(1) x Johnnie Walker Double Black Label 1L
(1) x Johnnie Walker Tote Bag
Johnnie Walker is the perfect gift for the special people in life who appreciate great experiences. Our new, limited-edition gift packs are an aesthetic delight and will make a brilliant addition to any home bar or drinks collection. It is a statement gift to give to the people in life who remain optimistic, are full of passion, take bold steps and Keep Walking.