Absolut Vodka is one of the most famous vodkas in the world. Launched in the US in 1979, it completely redefined the premium vodka landscape, becoming synonymous with art, culture and nightlife. By starting a revolution in cocktail creation and launching a range of flavors never before seen on the market, Absolut became an icon in its own right. Absolut's iconic bottle was inspired by an 18th-century medicine bottle found in an antique shop in Stockholm, Sweden. Made exclusively from natural ingredients, showcasing subtle flavours of grain and dried fruit. On the palate, it is full, rich and as smooth as vodka can be.