Smirnoff is one of the best selling vodka brands in the world and has grown to become one of the most favored liquor brands worldwide.The founder Pyotr Smirnov developed the charcoal filtration method, which is still used today in distilling Smirnoff vodka. It is a method used to smoothen the spirits by removing any impurities present. Fairly neutral on the nose save a few dusty grain notes. The vodka feels soft on the palate with a touch of grain sweetness, but is mostly neutral. Finishes clean and a touch spicy. Best served on the rocks or in a cocktail.