Bacardi's emphasis on quality began in 1862, when founder Don Facundo Bacardí Massó was inspired to create rum, as we know it today. Bacardi has been called the king of rums and the rum of kings, and it's no surprise that with over 500 awards, it is the most awarded rum and spirit in the world. Don Facundo also initialized a technique for charcoal filtration that was never before seen in the spirits world. It allowed him to use a particular finesse when removing impurities and controlling flavor of the rum. Instead of bone char, coconut husks are actually used for the charcoal, creating a vegan-friendly result. In fact, all Bacardi rum is vegan, gluten-free, and kosher.