Sapporo has embodied brewing excellence since 1876, making us Japan's oldest brand of beer. Sapporo brews premium lagers using the highest-quality ingredients giving each of its beers its signature crisp, refreshing flavor and clean finish.The original. The icon. Sapporo Premium Beer is a refreshing lager with a crisp, refined flavor and a clean finish. The perfect beer to pair with any meal and any occasion. Kampai!