Johnnie Walker, the world’s number one Scotch whisky, is inviting people to celebrate the ones who mean the world to them this festive season, with limited-edition giftpacks of its iconic Scotch whiskies.
Gifting during the festive season remains to be a key purchase occasion for Johnnie Walker due to the brands’ premium-ness and strong association with gifting. This 2022 Festive season, Johnnie Walker takes “Bold Steps for Big Flavor” as we communicate our whiskies flavor credentials to drive whisky desire and demonstrate why Johnnie Walker is the best gift during the festive season.
This year, we are introducing a new range of more sustainably packaged limited edition gift packs that not only unleashes our key brand assets in a modern and vibrant way, elevating the Johnnie Walker gifting experience, but is also in-line with Society 2030: Spirit of Progress which is Diageo’s 10-year action plan to help create a more inclusive and sustainable world.
For our Rare and Exceptional whiskies, Inspired by our Spirit of Keep Walking, The New, Limited-Edition Design Johnnie Walker Blue Label Gift Pack presented alongside two exclusive Johnnie Walker Crystal Glass, is the perfect gift to give to the one who appreciates great taste.
Johnnie Walker 2022 Festive Gift Pack inclusions:
(1) x Johnnie Walker Blue Label 750ml
(2) x Johnnie Walker Crystal Glass
Johnnie Walker is the perfect gift for the special people in life who appreciate great experiences. Our new, limited-edition gift packs are an aesthetic delight and will make a brilliant addition to any home bar or drinks collection. It is a statement gift to give to the people in life who remain optimistic, are full of passion, take bold steps and Keep Walking.