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In a move that will tickle the fancy of curious minds and offer a little escape from the humdrum of the ordinary everyday life, Hendrick’s Gin opens portals to the peculiar in celebration of World Cucumber Day on 14 June.
World Cucumber Day is an annual celebration, which sees the most unusual gin maker hero the remarkable fruit by adding delightful peculiarity to everyday universal things to inspire people to escape the conventional and embrace the unusual.
Explore the possibilities with most peculiar libation
Hendrick’s Gin has always held the humble cucumber in the highest regard. The spirit’s unusual distillation process includes an infusion of rose and cucumber, which yields an extraordinarily smooth gin that is a rare union of lightness and complexity. There is simply no better way to cap off a Hendrick’s cocktail than with a little green garnish cut from the same fruit that gives Hendrick’s its pleasingly unusual flavour. Whether it’s a classic slice, peculiar spears, a bold wedge or an unusual tongue, the cucumber gives ample opportunity for expressive experimentation in shape and size that is sure to please the eye as well as the palate. Grab a basket of cucumbers and a bottle of Hendrick’s Gin at Boozy.com to explore the wondrous possibilities of the most peculiar libation, a Hendrick’s & Tonic.
Charmaine Thio, Southeast Asia Brand Ambassador for Hendrick’s Gin, comments, “Hendrick’s Gin’s infusions of rose and cucumber create a concoction that is peculiar yet extraordinarily inviting. We garnish a Hendrick’s G&T with a slice of cucumber as a nod to the infusion of Cucumber in our gin, and also because it adds something magical to the humble mixture of gin and tonic that nothing else can. The garnish climbs on top of the cocktail and gives it extra layers and depth, not just of flavour, scent and sight, but of texture. It is almost as if it brings the cocktail from two dimensions into three.
ABOUT WORLD CUCUMBER DAY
Hendrick’s Gin is uniquely infused with rose and cucumber, and best served with a slice of cucumber, therefore the unusual gin maker holds this cylindrical being in the highest regard. What better way to rejoice in its wonder than by celebrating its own momentous day? World Cucumber Day is an annual celebration on June 14, which sees the unusual gin maker hero the remarkable fruit by adding delightful peculiarity to everyday universal things to inspire people to cultivate and embrace their unusual side. Curious-minded individuals observe the day every year with surreal experiences, events, opportunities and, of course, a refreshing Hendrick’s & Tonic, garnished with cucumber.
For more information about World Cucumber Day, please visit www.hendricksgin.com.
ABOUT HENDRICK’S GIN
Hendrick’s Gin is a deliciously super-premium gin, made with a number of unusual twists to deliver a most curious arrangement. Unlike ordinary gins, Hendrick’s Gin is distilled in Scotland, in batches of only
500 litres at a time. Only Hendrick’s Gin is made with infusions of cucumber and rose petals, alongside a blend of 11 botanicals, producing a wonderfully refreshing gin with a delightfully floral aroma. Hendrick’s Gin is made in a combination of a Carter-Head and copper pot still, creating a divinely smooth gin with both character and balance of subtle flavours.
ABOUT WILLIAM GRANT & SONS
William Grant & Sons Holdings Ltd is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is owned by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® and Drambuie®